I am a digital marketer with strong competencies in ecommerce, digital advertising, marketing strategy, innovation, and data management.

As a Digital Marketing Manager at Almo Corporation in Philadelphia, PA, I lead a team of digital marketers that plan and execute our digital advertising program to drive customer acquisition for many of our brands.

Independently, I am researching the viability of ecommerce business opportunities in disadvantaged communities as a tool to spur economic development. In my pro bono work with Bpeace, I consult small businesses in Guatemala and El Salvador on growth opportunities to help create new jobs. It is through these interactions and other experiences that I have become interested in the potential for ecommerce as a catalyst for economic growth.

At Almo Corporation I have studied and practiced coaching as strategy for management and growth. Through conversational self-discovery and a progression from objectives to action, I believe coaching is a powerful method for continuous improvement and team building. I have earned a Coaching Champion designation at Almo and continue to practice coaching as the principal technique in my management approach.

In my work experience I have learned and practiced many marketing techniques in a variety of industries including ecommerce, consumer products, strategic consulting, funeral services, biomedical and health sciences, trade associations, and financial consulting. I have planned and developed web applications to achieve both internal and customer-facing business goals.

Professionally, I have created and developed several web applications in a variety of markets. In 2013, I helped create Obitium, a website to help funeral directors and their clients create, manage, and share obituaries. In 2009 I founded an online community, Confidently, for connecting college students and recent grads with opportunities at top employers.

I am an outdoor enthusiast who enjoys hiking, mountain biking, and snowboarding. I love to learn, especially with thought provoking books and deep conversation. I also enjoy good movies, live music, and exploring new places.

Professional Principles

The information revolution has ushered in an exciting era, with new possibilities for digital media to enhance and complement our physical world. New opportunities created by modern technology are of great interest to me. I am eager to put new digital tools to use for corporate enterprise, as well as to help solve society’s most pressing social problems.

Innovation is always central to my approach. When faced with a complex challenge, I use design thinking to focus on the end user and generate creative solutions. To produce my best work, I think deeply and apply new digital tools to sound marketing fundamentals. All marketing operations must be disciplined and process-oriented, with rapid, evidenced-based decision making.

Through my studies and experience I have developed a series of principles that I consistently apply to my professional work.

Marketing Strategy

1. Be Innovative – When tackling any challenge, always consider how you can differentiate yourself and move the goalposts. Instead of swimming in the red water with all of the sharks, look for opportunities to break free into the blue ocean.
2. Solve the Biggest Problems – To increase your chances of achieving your goals, don’t just aim for solving problems, aim for solving “migraine problems.” People are much more likely to listen to you if you are addressing the biggest issues they face.
3. Be Data-Driven – Always use data to inform your decision making. Data doesn’t guarantee you’ll always make the best decision, but it allows you to measure the results of your choices and figure out how to improve.
4. Put Relationships First – Make it a priority to invest in all the people who interact with your business – both internally (employees & colleagues) and externally (customers & partners). When you help people meet their goals, they will reciprocate.
5. Always Tell a Story – People relate best to real-world examples and stories. When someone can relate to your mission, brand, and message, you earn trust and credibility.

Marketing Initiatives

1. Build a Community – Deploy a robust inbound marketing program to create loyal fans with the dissemination and publication of quality content. Leverage online communities, digital publications, search engines, email, and social media to drive a targeted, engaged audience that will help you perfect your product and broadcast your message.
2. Utilize Technology – When building a store or product, remember that innovative functionality often becomes surprisingly feasible with the right application of digital technology. Internally, use software and automation to continually improve back-end systems, processes, and procedures that will reduce cost and eliminate operational errors.
3. Aim for Individualization – Our new app-filled world has shifted user attitudes so that they now expect their digital products and services to fulfill their unique individual needs. Strive to exceed their expectations and improve conversion rates by bringing personalized service and messaging to your customers.
4. Prioritize Lifetime Customer Value – Investing in a long-term relationship with your customer will pay dividends in the future with repeat business and brand advocacy, increasing the return on your marketing spend. Always measure and improve LCV (Lifetime Customer Value) along with your short-term KPIs (Key Performance Indicators).
5. Test & Improve – Focus on continually improving your product and marketing tactics through A/B testing and experimentation. Do not settle for adequate performance or you’ll be caught standing still as the competition passes you.