I am a digital marketer with strong competency in marketing strategy, eCommerce, and digital product development.
To produce my best work, I think deeply and apply new digital and mobile marketing tools to sound marketing fundamentals. All marketing operations must be disciplined, logical, process-oriented, and should be driven by growth and continuous improvement. Implementation of agile marketing methodology is critically important in today’s fast-paced digital environment.
In my work experience I have learned and practiced many marketing techniques in a variety of industries including eCommerce, business consulting, funeral services, biomedical and health sciences, trade associations, and financial consulting. I have planned and developed web applications to achieve both internal and customer-facing business goals.
My wife and I are relocating to Philadelphia in June, 2018 to pursue an opportunity in her medical career. I am interested in making connections in the marketing, technology, and startup community in the Philadelphia area.
I am an outdoor enthusiast who enjoys hiking and snowboarding. I am happiest when active, frequenting the gym and occasionally heading out on a run. I love to learn, especially with thought provoking books and deep conversation. I also enjoy good movies, live music, and delicious beer.
In 2013 I co-founded Obitium, a website to help funeral directors and their clients create, manage, and share obituaries. In 2009 I founded an online community, Confidently, for connecting college students and recent grads with opportunities at top employers. Through these experiences I have learned the joys and challenges of running a business first-hand.
In May 2009, I graduated from the Saunders College of Business at the Rochester Institute of Technology, with a Bachelor degree in Business Administration. I co-majored in Marketing and International Business, generating a strong interest in both digital marketing and emerging markets.
The information revolution has ushered in one of the most exciting times of human history. There is unbounded potential for computing, automation, and the digital medium to enhance and complement our physical world.
Incredible societal progress, once unimaginable, is now possible with modern technology. This new digital frontier has paved the way for leaps forward in productivity, increased accessibility of information, and instant global communication. But even the most mundane challenges we face – from remembering where we parked our car to automating a daily regimen of data entry – can be solved with a competent, seamless integration of the physical and digital worlds.
Marketing, sometimes dismissed as the mainspring of rampant consumerism, has an important role to play in the information revolution. It is unreasonable to expect a consumer to imagine all of the possibilities and understand all of the advantages presented by our ever-changing technical capabilities. It is the responsibility of the modern marketer to capture this opportunity in a well-crafted product and digestible communication. Without this work, we risk wasting the full potential of the information revolution – with many of the benefits of the digital world remaining locked inside our machines.
Professionally, new opportunities created by modern technology are of great interest to me. I am eager to put new digital tools to use for corporate enterprise, as well as to help solve society’s most pressing social problems.
Driven by achievement, I believe in growth and continuous improvement. Both personally and in the discipline of marketing, I aspire to never stop learning. Through my studies and experience I have developed a series of principles that I consistently apply to my professional work.
- Be Innovative – When tackling any challenge, always consider how you can differentiate yourself and move the goalposts. Instead of swimming in the red water with all of the sharks, look for opportunities to break free into the blue ocean.
- Solve the Biggest Problems – To increase your chances of achieving your goals, don’t just aim for solving problems, aim for solving “migraine problems.” People are much more likely to listen to you if you are addressing the biggest issues they face.
- Be Data-Driven – Always use data to inform your decision making. Data doesn’t guarantee you’ll always make the best decision, but it allows you to measure the results of your choices and figure out how to improve.
- Put Relationships First – Make it a priority to invest in all the people who interact with your business – both internally (employees & colleagues) and externally (customers & partners). When you help people meet their goals, they will reciprocate.
- Always Tell a Story – People relate best to real-world examples and stories. When someone can relate to your mission, brand, and message, you earn trust and credibility.
- Build a Community – Deploy a robust inbound marketing program to create loyal fans with the dissemination and publication of quality content. Leverage online communities, digital publications, search engines, email, and social media to drive a targeted, engaged audience that will help you perfect your product and broadcast your message.
- Utilize Technology – When building a store or product, remember that innovative functionality often becomes surprisingly feasible with the right application of digital technology. Internally, use software and automation to continually improve back-end systems, processes, and procedures that will reduce cost and eliminate operational errors.
- Aim for Individualization – Our new app-filled world has shifted user attitudes so that they now expect their digital products and services to fulfill their unique individual needs. Strive to exceed their expectations and improve conversion rates by bringing personalized service and messaging to your customers.
- Prioritize Lifetime Customer Value – Investing in a long-term relationship with your customer will pay dividends in the future with repeat business and brand advocacy, increasing the return on your marketing spend. Always measure and improve LCV (Lifetime Customer Value) along with your short-term KPIs (Key Performance Indicators).
- Test & Improve – Focus on continually improving your product and marketing tactics through A/B testing and experimentation. Do not settle for adequate performance or you’ll be caught standing still as the competition passes you.